The Mike & Ike Split

Mike wuz here '12
(Thanks to Melissa for the pic!)

 I was actually informed by a friend over a month ago about this split, when she casually said, "did you hear Mike & Ike broke up?" Soon after I began seeing the scribbled out names on candy boxes and then billboards that looked as if a graffiti artist demonstrated a dislike for one or the other member of the candy duo. More people started telling me about it and finally, my sister found out. She's the last to hear about anything. I did not want to address this feud, or split, because I wanted to focus on the candy: Mike & Ikes. They're delicious. They're top ten. And I can suggest 3 other ways off the top of my head I believe would or could generate more revenue than a split slash publicity stunt of classic monikers in the candy game.

1. Bring back Cherry & Bub. Cherry Mike & Ikes are one of the best fruit candies known to man. The pairing of cherry and a bubble gum flavors was incredible. It was genius and Cherry & Bub would be a smash if they came back.
2. Watermelon. It is the pinnacle of taste in the highly delicious Red Rageous Mike & Ike flavor. Use it. Bring it to other areas. Make a mix that focuses on watermelon and is complimented by the other flavors. The Red Rageous are possibly the best thing going for Mike & Ike right now; you can devour them by the handful and each flavor stands on its own. A big reason for this is the cherry but the watermelon, I mean, WOW.
3. A vanilla flavor. Pair it with almost anything else and it is BOMB! Make cream flavors...didn't Mike & Ike have lemonade flavors? Orange cream, strawberry cream, vanilla cream...doesn't that sound awesome? Put them all in the same box! You could even market it to an older crowd at first, then kids will inevitably find out and scoop them up.


Can't we all just get along?



I might also suggest more focus on the fruit twists. Since I've found those I've bought pack upon pack, stocking up on Saturdays to get me through til Fridays. I'm hooked. They are awesome. Do a cherry one with vanilla inside. Please?